Audi Zentrum

  • LocationMontevideo Montevideo Department
  • CountryUruguay
  • ClientAudi
  • Date2017
  • PracticePonce de Leon Architects
  • TypeCommercial
  • StatusCompleted
The design concept was to localize the international Audi Terminal template to suit local Carrasco conditions, without compromising on its well-established corporate identity.
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Audi Montevideo 5.500 m2 flagship store will be located at the junction of Saldún de Rodríguez Street and LATU (Laboratorio Tecnológico del uruguay) Buildings, located only one block away from Portones Shopping Centre, at Carrasco, Montevideo, Uruguay. It promises to be a one-stop terminal for buying new and old cars, servicing and accessorizing your Audi.

The building will stand only partially two-storeys high, with its showroom spanning a double height level, the workshop one, and one each for a warehouse and for the used car pavilion. Corporate offices will be located on top of Audi showroom.

The design concept was to localize the international Audi Terminal template to suit local Carrasco conditions, without compromising on its well-established corporate identity. Hence, although space constraints resulted in the building’s characteristic rectangular shape, Audi’s signature is imperceptibly evident in every corner of the Terminal, such as the showroom’s evident curves – reminiscent of racetracks – that reinforce brand identity. Honeycomb aluminum cladding wraps the exterior in a matrix of hexagonal cutouts while cantilevered upper floors, coupled with the lower floors’ full-height glass windows, make the building appear to float.

These unique features add futuristic sophistication to the renowned Audi brand, creating a purpose-built complex for the ultimate Audi experience.